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February • Art & Environment

Sapporo Snow Festival

One of Japan's largest winter events, the Sapporo Snow Festival transforms the city into a winter wonderland of massive, intricate ice and snow sculptures. What started as a few high school students building sculptures in Odori Park has become a global attraction drawing millions of visitors. This lesson explores the intersection of art and nature, the transient beauty of ice, and how extreme climates shape culture and tourism.

Massive snow sculptures at the Sapporo Snow Festival

Speaking Discussion

  • What do you think is more impressive: a sculpture made of marble that lasts forever, or a massive ice sculpture that will melt in just a few weeks?
  • How does living in an extreme climate (extremely cold or extremely hot) change the way people socialise and celebrate?
  • Is winter tourism (like ski resorts and ice festivals) sustainable in the face of climate change and rising temperatures?
  • In your opinion, is transience (the fact that something doesn't last) a necessary part of what makes certain art beautiful or special?
  • Have you ever visited a place specifically for its natural or seasonal beauty? Was it worth the travel and expense?
  • How do massive events like the Sapporo Snow Festival help to build a unique brand for a city or region on the international stage?
  • If you were given the tools and a team to build a massive snow sculpture, what would it represent and why?

Activity 1: The winter Marketing Pitch

The Task: You are a Tourism Director for a cold, snowy city. Create a 3-point plan to attract tourists who usually prefer warm, sunny beaches.

from the sidebar.

Activity 2: Rapid Fire Sentences

Complete the sentence and justify it in 20 seconds.

  • "The most difficult thing about winter is..."
  • "I think ice sculptures are..."
  • "In my opinion, the best climate for a holiday is..."