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March 14 • Romance & Gifting

White Day (South Korea)

Celebrated on March 14th in South Korea, Japan, and Taiwan, White Day is the answer to Valentine's Day. While women give gifts (usually chocolate) on Feb 14th, men must return the favor with white-colored treats on March 14th. This lesson explores the rule of reciprocity—is romance better when it follows a strict social calendar, or should it be spontaneous? We explore the business of love.

White Day (South Korea) Lesson Visual

Speaking Discussion

  • Is it romantic to have a scheduled day to give a gift, or does it feel like a duty?
  • Why is reciprocity (returning a favor) such a strong social rule in East Asian cultures?
  • Should men and women follow different rules for dating, or should everything be 50/50?
  • Is 'Valentine's and White Day' just a giant trick by candy companies to sell more sweets?
  • What is the best gift you have ever received from a romantic partner?

Activity 1: The White Day Defender

You are a Candy Shop Owner. You have to convince a cynical customer to buy a "White Day Gift".

Activity 2: Rapid Fire Debate

Justify your answer in 30 seconds:

  • "Gifts should only be given when you feel like it, not on a specific date."
  • "Love is the most expensive hobby in the world."
  • "White Day is better than Valentine's Day."