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World Jump Day
An annual, unconventional event, typically observed on 20 July, centered on the whimsical idea of a synchronized, global jump. It serves as an opportunity for participants to engage in a playful, worldwide activity that encourages people to think about their collective impact on the planet. Beyond the lighthearted nature of the attempt, the day highlights themes of unity, global connection, and the power of shared human action, even if the premise is purely imaginative. It is a time for people to step away from their routines, enjoy a moment of shared movement, and participate in a quirky, memorable experience that brings a sense of joy and community to a mid-summer day.
Speaking Discussion
- Even though it’s scientifically impossible, why did millions of people actually believe they could change the Earth's orbit by jumping?
- Why do we feel such a strong emotional connection when we do something simple (like jumping or singing) at the exact same time as millions of strangers?
- Have you ever fallen for a viral hoax or a fake news story on social media? How did you feel when you found out it was fake?
- Do you think internet flash mobs and challenges (like the Ice Bucket Challenge) are a good way to raise awareness, or just a waste of time?
- How has social media changed the way rumours and urban legends spread compared to the time before the internet?
- If you could start a global viral challenge today, what would you ask people to do?
Activity 1: The Viral Hoax Creator
The Task: You are a Guerilla Marketing Expert. You want to create a harmless, silly internet rumour to promote a new brand of sports shoes.
Explain your rumour. What is the fake science behind it? How will you get people to share it?
Activity 2: Rapid Fire Viral
Complete the sentence and justify it in 20 seconds.
- "People believe fake news because..."
- "Participating in a global online event makes me feel..."
- "The most viral video I have ever seen was..."